Paid Social Media Marketing Manager

Job Description

Tide is seeking a Paid Social Media Marketing Manager to spearhead and expand its acquisition strategies across paid social channels in Europe. The ideal candidate will possess extensive experience in managing substantial budgets and a data-centric approach, coupled with a demonstrated history of driving growth. This role offers the opportunity to establish the foundation of an in-house Paid Social team as Tide broadens its international presence.

Role involves:

• Owning the growth & performance of all paid social operations within Tide, preparing us for international growth.
• Deploying a multi-million budget across all available channels, improving what we have and launching what we don’t.
• Working closely with Data, Product, Web and more teams to provide real, scalable benefits to your channels.
• Providing a voice for paid social across the whole business, getting buy-in for what it can achieve and then delivering on those promises.
• Getting hands-on with these accounts, designing and implementing new tests, maintaining best practice, and controlling the budgets.

Requirements:

• 4+ years applied experience managing large paid Facebook/Instagram ad accounts
• Fluent in German (B2+)
• Demonstrable experience in driving large volumes of B2C or B2B lead acquisition.
• Demonstrable experience on secondary paid social platforms such as LinkedIn, Twitter, TikTok or other.
• Know the difference between SKAD, ATT & IFDA, and can troubleshoot & future-proof tracking solutions across your platforms and utilise tools such as Appsflyer and Google Tag Manager.
• Experience across driving traffic to websites, mobile applications, call centres and understand how to maximise returns across all of them.
• Comfortable with using data visualisation tools such as Looker or Tableau.

What Tide offers:

• 25 days paid annual leave
• 3 paid days off for volunteering or L&D activities
• Extended maternity and paternity leave covered by the company
• Personal L&D budget
• Additional health & dental insurance
• Mental wellbeing platform
• Fully covered Multisports card
• Food vouchers
• Snacks, light food, drinks in the office
• WFH equipment allowance
• Flexible working from home
• Sabbatical Leave
• Share options