Principal Product Marketing Manager, Competitive Intelligence

Job Description

Carta is seeking a Principal Product Marketing Manager focused on Competitive Intelligence. This role involves owning competitive analysis, anticipating changes in the competitive landscape, and building competitive messaging. The candidate will integrate competitive data, produce research, and partner with product marketing to infuse competitive positioning into product launches. They will also work with GTM/Enablement to build effective sales strategies and engage with customers to understand competitive positioning. Responsibilities:

• Own competitive analysis for the Carta competitor set
• Anticipate and communicate changes in the competitive landscape
• Integrate a wide range of competitive data points and complex market landscape to build crisp competitive messaging and content to help us win in market
• Partner with peers in Product Marketing to infuse competitive positioning into product launches and sustaining motions
• Work with GTM/Enablement to build effective competitive sales strategies and develop optimized assets including product demonstrations, collateral, and comparative positioning on marketing surfaces
• Strengthen value propositions and differentiation and guide how we bring to market through sales and marketing channels
• Engage directly with customers to understand and synthesize competitive positioning
• Leverage external market data to identify opportunities, guide decisions, and measure the performance of go-to-market activities
• May offer high touch support on sales deals and in competitive situations with customers (present to prospects and customers if needed)
• Support the delivery of regular insights for company-wide briefings and department specific updates (Town Halls, C-staff meetings, Sales Kickoff, etc) to deliver actionable and impactful insights and recommendations
• Demonstrate executive presence and ability to deliver compelling presentations to a wide range of audiences including executive management, sales teams, customers and partners

Requirements:

• 5-8 plus years experience in a Competitive Intelligence role in the B2B SAAS space recommended, fintech preferred
• Deep experience with distilling complex competitive landscapes into compelling analysis, stories and presentations
• Strong analytical and critical-thinking skills
• Executive presence and ability to deliver compelling presentations to a wide range of audiences including executive management, sales teams, and customers

What Carta Offers:

• Market competitive salary
• Equity for all full time roles
• Exceptional benefits
• Commissions plans (for applicable roles)