Principal Product Marketing Manager, Competitive Intelligence

Job Description

Carta is seeking a Principal Product Marketing Manager focused on Competitive Intelligence. This role involves owning competitive analysis, anticipating market changes, and building competitive messaging. The candidate will integrate data, develop sales strategies, and strengthen value propositions. They will also engage with customers, leverage market data, and deliver insights to various audiences.Responsibilities:

• Own competitive analysis for the Carta competitor set
• Anticipate and communicate changes in the competitive landscape
• Integrate a wide range of competitive data points and complex market landscape to build crisp competitive messaging and content to help us win in market
• Leverage your strong skillset in product analysis, strategy, product marketing, and sales support to produce competitive research, writing, positioning, data analysis and operational support and determine optimized channels and formats for distribution
• Partner with peers in Product Marketing to infuse competitive positioning into product launches and sustaining motions
• Work with GTM/Enablement to build effective competitive sales strategies and develop optimized assets including product demonstrations, collateral, and comparative positioning on marketing surfaces
• Strengthen value propositions and differentiation and guide how we bring to market through sales and marketing channels
• Engage directly with customers to understand and synthesize competitive positioning
• Leverage external market data to identify opportunities, guide decisions, and measure the performance of go-to-market activities
• May offer high touch support on sales deals and in competitive situations with customers (present to prospects and customers if needed)
• Support the delivery of regular insights for company-wide briefings and department specific updates (Town Halls, C-staff meetings, Sales Kickoff, etc) to deliver actionable and impactful insights and recommendations
• Demonstrate executive presence and ability to deliver compelling presentations to a wide range of audiences including executive management, sales teams, customers and partners

Requirements:

• 5-8 plus years experience in a Competitive Intelligence role in the B2B SAAS space recommended, fintech preferred
• Deep experience with distilling complex competitive landscapes into compelling analysis, stories and presentations
• Strong analytical and critical-thinking skills
• Executive presence and ability to deliver compelling presentations to a wide range of audiences including executive management, sales teams, and customers

What Carta Offers:

• Market competitive salary
• Equity for all full time roles
• Exceptional benefits
• Commissions plans (for applicable roles)