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Job Description
AB InBev is seeking a Mid-Level CRM Solutions Analyst to join their Growth Group in Campinas, Brazil. The Growth Group unifies AB InBev's B2B, DTC, Sales & Distribution, and Marketing teams, driving digital transformation and organic growth. The Analyst will focus on developing personalized, cross-channel solutions, integrating data, business rules, and ML models across touchpoints to deliver dynamic customer experiences.

Role involves:
  • Leading solution workshops and developing detailed requirements.
  • Developing data models and process flows.
  • Designing and developing data and software solutions for Braze and CDP integration.
  • Collaborating with developers and product teams for solution implementation.
  • Presenting solution designs and ensuring data-driven decision-making.
  • Prototyping and integrating tools into the existing Marketing Tech stack.

Requirements:
  • Bachelor’s degree in Computer Science, Information Systems, Engineering, Marketing, or a related field.
  • Experience with CRM platforms and technical operations (CRM Ops).
  • Knowledge of Customer Data Platforms (CDP) and customer data integration.
  • Proficiency in SQL and database query languages.
  • Understanding of API integrations.
  • Familiarity with marketing automation and customer journey orchestration.
  • Basic understanding of Machine Learning models in CRM contexts.
  • Strong problem-solving and communication skills.
  • Advanced English proficiency.

What AB InBev offers:
  • Performance based bonus
  • Attendance Bonus
  • Private pension plan
  • Meal Allowance
  • Health, dental, and life insurance
  • Medicines discounts
  • Transport allowance
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AB InBev Growth Group

AB InBev Growth Group, formed in 2022, is a division of the leading global brewer, Anheuser-Busch InBev. It strategically unifies B2B, DTC, Sales & Distribution, and Marketing teams to leverage data and drive digital transformation. Beyond supporting iconic beer brands, the Growth Group cultivates a suite of digital products, including the BEES B2B platform and Ze Delivery/TaDa Delivery services. Focused on understanding consumer needs and harnessing new technology, the Growth Group scales growth opportunities through innovation and data-driven insights.

All Jobs at AB InBev Growth Group (55)