Field Marketing Manager

Job Description

Anaplan is seeking a Field Marketing Manager to drive demand generation activities across India. The Field Marketing Manager will report to the Senior Director of Field Marketing, APAC, and will be responsible for achieving demand and awareness generation targets within the region. Anaplan is a team of innovators focused on optimizing business decision-making through their leading scenario planning and analysis platform.Role involves:

• Developing regional/local field marketing plans to support sales objectives.
• Executing targeted regional/local marketing plans, including field events and partner activities.
• Collaborating with account teams to craft account-level marketing plans.
• Overseeing the timely execution of the field-marketing plan.
• Tracking and measuring demand-to-close metrics across field marketing programs.

Requirements:

• 8 years’ experience in a regional marketing role.
• Experience in high technology B2B enterprise software field marketing required; SaaS/on-demand software experience highly desired.
• Proven track record working directly with internal customers.
• Experience defining acquisition account-based goals and objectives.
• Experience of 1:1 Account Based Marketing techniques.
• CRM (Salesforce.com) and Marketing Automation (Marketo) experience strongly preferred.
• Strong analytical skills to identify ROI of marketing programs.
• Located in Mumbai, India.

Role offers:

• Opportunity to work in a fast-paced environment.
• Chance to collaborate with global marketing functions.
• A culture that champions diversity of thought and ideas.