Job Description
OKX, a leading crypto exchange, is seeking a Brand Management Director to lead the brand's partnerships and marketing efforts in the Americas region, with a primary focus on the United States. This role involves developing and implementing marketing strategies aligned with global business objectives and local market KPIs. The ideal candidate will be a strategic thinker with a strong understanding of the cryptocurrency and web3 spaces, capable of thriving in a startup environment.
What this role involves:
- Act as a leading voice for the brand marketing and partnerships team across the Americas region, with a primary focus on the United States.
- Partner with the regional Growth teams to develop integrated marketing plans that grow the business and help deliver against regional objectives and goals.
- Partner with and lead a cross-functional marketing team, to include but not limited to marketing and product, to develop, plan and execute integrated brand marketing and partnership plans.
- Develop and implement a comprehensive marketing strategy for each priority market across the Americas aligned with global business objectives and local market KPIs.
- Collaborate with cross-functional teams to ensure alignment and smooth campaign planning and execution.
- Work cross-functionally across the marketing, local markets and product teams (to name a few) to be a thought-leader for the business and brand.
- Lead program and campaign reporting for the priority local markets across the Americas region.
Requirements:
- Strong strategic thinker.
- Ability to work in a start-up environment.
- Knows how to "get things done" as a leader and doer.
- Operate efficiently and effectively in a complex working dynamic.
- A well organized leader with the ability to drive a diverse, cross-functional team.
- Proficient / strong understanding of the cryptocurrency / web3 spaces.
OKX offers:
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependents