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Job Description
OKX, a leading crypto exchange, is seeking a Brand Management Director to lead the brand's partnerships and marketing efforts in the Americas region, with a primary focus on the United States. This role involves developing and implementing marketing strategies aligned with global business objectives and local market KPIs. The ideal candidate will be a strategic thinker with a strong understanding of the cryptocurrency and web3 spaces, capable of thriving in a startup environment.

What this role involves:
  • Act as a leading voice for the brand marketing and partnerships team across the Americas region, with a primary focus on the United States.
  • Partner with the regional Growth teams to develop integrated marketing plans that grow the business and help deliver against regional objectives and goals.
  • Partner with and lead a cross-functional marketing team, to include but not limited to marketing and product, to develop, plan and execute integrated brand marketing and partnership plans.
  • Develop and implement a comprehensive marketing strategy for each priority market across the Americas aligned with global business objectives and local market KPIs.
  • Collaborate with cross-functional teams to ensure alignment and smooth campaign planning and execution.
  • Work cross-functionally across the marketing, local markets and product teams (to name a few) to be a thought-leader for the business and brand.
  • Lead program and campaign reporting for the priority local markets across the Americas region.

Requirements:
  • Strong strategic thinker.
  • Ability to work in a start-up environment.
  • Knows how to "get things done" as a leader and doer.
  • Operate efficiently and effectively in a complex working dynamic.
  • A well organized leader with the ability to drive a diverse, cross-functional team.
  • Proficient / strong understanding of the cryptocurrency / web3 spaces.

OKX offers:
  • Competitive total compensation package
  • L&D programs and Education subsidy for employees' growth and development
  • Various team building programs and company events
  • Wellness and meal allowances
  • Comprehensive healthcare schemes for employees and dependents
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OKX

OKX is a leading cryptocurrency exchange and developer of the OKX Wallet, providing access to crypto trading and decentralized applications. As part of OKG, OKX aims to bring the value of blockchain to a global user base through products like OKLink. Trusted by institutions and individuals, OKX emphasizes security and reliability, supported by Proof of Reserves. The company fosters a culture driven by core principles, promoting a diverse and rewarding environment for its employees across its global offices.

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