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Job Description
Wellhub is seeking a Senior Content Marketing Manager to join their Regional Marketing Team in São Paulo. This role is pivotal in developing and executing a content strategy that drives lead generation, audience engagement, and organic growth in Brazil. The Senior Content Marketing Manager will be responsible for creating content that resonates across multiple platforms and supports every stage of the funnel from a user intent perspective.
Role Involves:
- Owning and executing a regional content strategy.
- Developing high-impact content across multiple channels.
- Optimizing content for SEO.
- Using industry-leading SEO tools to track and improve content performance.
- Leveraging AI-powered tools to enhance content production and personalization.
- Creating compelling multimedia content, with a strong focus on video.
- Collaborating with cross-functional teams.
- Continuously testing and optimizing content strategies.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 7+ years of high-tech marketing experience.
- Inbound and outbound marketing strategy/execution experience.
- Deep SEO expertise.
- Experience using AI tools.
- Strong analytical mindset.
- Experience with video content.
- Ability to operate autonomously and manage multiple projects.
What Wellhub Offers:
- Health, dental, and life insurance.
- Flexible work options (hybrid and remote).
- Home office stipend and monthly flexible work allowance.
- Flexible schedule.
- Access to onsite gyms and fitness studios, digital fitness programs, and online wellness resources.
- Paid time off, including vacations, days off per year, and an extra day off for your birthday.
- Paid parental leave.
- Opportunities for personal and career growth.
- A supportive and inclusive culture.
