Senior Marketing Manager - FT Executive Programmes

Job Description

The Financial Times is seeking a Senior Marketing Manager for FT Executive Programmes, a team within the FT Leaders department. This role involves shaping the brand, values, and messaging for the newly built business area, targeting both external and internal audiences. The Senior Marketing Manager will be responsible for raising awareness of services, attracting new business, identifying target audiences, and developing marketing strategies.Responsibilities:

• Defining and implementing the overall marketing strategy.
• Devising a data strategy.
• Collaborating with other departments.
• Developing marketing budgets.
• Defining messaging and comms strategy.
• Mapping customer segmentation.
• Developing a content marketing strategy.

Requirements:

• 5+ years of marketing experience, ideally with an education and/or events background.
• Strong relationship-building skills.
• Commercial and target-driven mindset.
• Analytical and questioning attitude.
• Strong copywriting skills.
• Technology savvy.
• Passion for innovation and AI.

The FT offers:

• Generous annual leave.
• Medical cover.
• Inclusive parental leave packages.
• Subsidised gym memberships.
• Opportunities to give back to the community.
• Hybrid working model.