Product Marketing Lead, PLG

Job Description

Airtable is seeking a Product Marketing Lead to drive the growth of its self-serve business. This role involves shaping product strategy, developing messaging and positioning, and executing go-to-market plans. The Product Marketing Lead will collaborate with product, demand generation, and sales teams to enhance Airtable's profile as a platform for building AI-powered apps. They will also focus on driving adoption of new AI products and fostering a builder community.Responsibilities:

• Influence product strategy and roadmap for PLG initiatives.
• Develop clear and differentiated messaging for self-serve audiences.
• Create sales enablement materials based on customer use cases.
• Execute go-to-market plans for self-serve programs.
• Lead product launches for PLG initiatives.
• Generate momentum within the builder community through engaging content.
• Optimize the end-to-end self-serve customer journey using data.
• Serve as the PLG champion across the organization.

Requirements:

• 5+ years of product marketing experience, with 2+ years in PLG or self-serve SaaS.
• Proven track record in developing positioning and GTM strategies for technical products.
• Strong understanding of the PLG motion and self-serve conversion funnels.
• Ability to translate technical capabilities into compelling value propositions.
• Data-driven approach with a focus on customer journey metrics.
• Understanding of AI integration in productivity platforms.
• Experience with influencer marketing in technical communities.
• Background in both B2B and B2C marketing.

Airtable offers:

• Opportunity to shape product strategy and roadmap.
• Chance to lead product launches and GTM strategies.
• Work with cross-functional teams.