Fortra is seeking a Product Marketing Manager to join their Cloud Data Protection team. This role is responsible for equipping go-to-market teams with messaging, content, and tools to drive customer acquisition and cross-sell opportunities. The Product Marketing Manager will develop compelling positioning and messaging that resonates with target buyer personas, working closely with Marketing, Sales, and Product leaders. This position requires a blend of technical product knowledge and communication skills.
Role involves:
Enabling sales and marketing with targeted messaging
Analyzing industry trends and the competitive landscape
Supporting demand generation with engaging content
Providing sales team support with materials and tools
Owning competitive intelligence for cloud security solutions
Serving as the marketing SME for cloud security products
Contributing to go-to-market strategy
Requirements:
Three years of experience with B2B cybersecurity preferred
Three years of B2B product marketing, product management, technical sales or support experience required
Bachelor’s degree in business, computer engineering, cybersecurity, or related field
Strong time management skills
Excellent communication and presentation skills
Collaborative mindset
Resourceful problem-solving skills
Self-starter attitude
Fortra offers:
Health, dental, and vision coverage as of hire
Immediate enrollment in 401(k), HSA, and FSA plans
Fortra is a software development company focused on creating and maintaining software products for both market sale and internal use. They operate within an Agile project development methodology and emphasize innovation, best practices, and continuous improvement. Fortra values collaboration, problem-solving, and initiative, fostering a culture of teamwork and individual contribution. The company designs, develops, tests, and debugs software systems and applications, incorporating new technologies and focusing on meeting user needs. They offer solutions related to database fundamentals like SQL and DB design, containers like Docker and Kubernetes, and cloud services.