Senior Growth Marketing Manager, Google

Job Description

CookUnity is seeking a Senior Growth Marketing Manager to spearhead its Google-led acquisition efforts. This role is pivotal in scaling CookUnity's presence across Google's performance ecosystem, including Search, Performance Max, YouTube, and Display. The ideal candidate will drive customer acquisition and reactivation while maintaining efficient CACs and accelerating LTV through Google's evolving toolset.Responsibilities include:

• Owning and executing the paid search growth strategy
• Optimizing campaigns, budgets, and creative to maximize growth
• Building and executing a robust testing roadmap
• Fostering cross-functional collaboration for growth
• Staying ahead of industry trends and advising leadership

Requirements:

• 6+ years of experience in growth marketing, with an emphasis on paid search within high-growth, subscription-based DTC companies.
• A Bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role.
• Hands-on experience managing large-scale Google Ads campaigns ($50MM+ annually)
• Advanced experience with keyword research and writing compelling, keyword-rich title tags, meta descriptions and other copy within brand guidelines and in collaboration with multiple teams for input on high-visibility pages.
• Experience with data analytics and visualization platforms such as Tableau, Google Analytics, Looker, and/or Mixpanel.

CookUnity offers:

• Health Insurance coverage
• Stock Options Plan
• Eligible for a bi-annual performance bonus
• Unlimited PTO
• 401k Plan
• Paid Family leave
• Wellness perks
• Personalized Spanish coach