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Job Description
Litmus is seeking a Strategic Business Development Representative to join their team in Toronto. This role is at the forefront of Litmus' outbound motion, identifying, engaging, and qualifying key manufacturing stakeholders. The Strategic Business Development Representative uncovers challenges and creates strategic opportunities for the sales team to deliver value. This is a high-impact role suited for proactive professionals eager to build in a fast-paced, high-growth environment.
Role Involves:
- Targeted Prospecting: Identify high-value manufacturing prospects using LinkedIn Sales Navigator, industry data platforms, and CRM insights.
- Strategic Outreach: Lead personalized, multi-channel campaigns (email, phone, LinkedIn) to plant managers, digital transformation leaders, and operations executives.
- Lead Qualification: Engage prospects in meaningful conversations to identify pain points, align with our value proposition, and book qualified meetings.
- Sales & Marketing Alignment: Work closely with marketing to align messaging with active campaigns and refine outreach tactics.
- CRM Hygiene: Keep Salesforce updated with activity logs, prospect notes, and pipeline updates.
- Market Intelligence: Stay current on AMER manufacturing trends (smart factories, edge computing, data transformation) and speak credibly with prospects.
Requirements:
- Experience: 2–4 years in business development, pre-sales, or customer-facing roles; experience in industrial tech or manufacturing software is highly preferred.
- Communication: Strong written and verbal communication skills in English. Bilingual (French, Spanish, or Portuguese) is a bonus but not required.
- Strategic Thinking: Ability to map complex manufacturing needs to Litmus’ solution and articulate our value.
- Sales Tools Proficiency: Familiar with tools like Salesforce, Outreach, ZoomInfo, Gong, and other prospecting platforms.
- Persistence & Grit: Comfortable navigating long sales cycles and multi-threaded outreach to executive-level buyers.
- Industry Acumen: Passionate about digital transformation, data, and the future of industrial innovation.
What Litmus Offers:
- Compensation: Competitive base salary + uncapped commission
- Career Growth: Opportunities to grow into closing roles, marketing, or sales leadership
- Training & Enablement: Access to industry-leading tools, training, and mentorship
