EMEA Marketing Principal

Job Description

Via is seeking an EMEA Marketing Principal to enhance its brand and drive demand for its products and services in Europe. This role involves developing and leading a marketing and communications strategy, implementing scalable programs, managing budgets, and collaborating with global teams. The ideal candidate will be passionate about public transport, possess strong communication skills in German and English, and have a minimum of 5 years of experience in developing successful multi-channel marketing campaigns.

Responsibilities:

• Develop and lead a marketing & communications strategy
• Implement a strategy for launching programs that can scale across regions and geographies
• Build and manage budgets
• Collaborate with global teams
• Work closely with sales leadership
• Connect with customers to build a strong case study and referral network
• Continuously monitor the market
• Work with our NY-based PR team to foster and maintain strong relationships with European media outlets

Requirements:

• Communicate effectively in both German (native-level) and English (fluent). French is a plus.
• Minimum of 5 years of experience
• Experienced in developing successful multi-channel marketing campaigns
• An experienced leader who can influence cross functional teams, and navigate a fast-paced environment
• Excellent verbal, interpersonal, written, and leadership skills
• Able to manage complex initiatives and meet ambitious goals
• Strong organizational skills and an ability to prioritize tasks and meet deadlines
• Skill managing media relationships and overseeing local agencies

What Via offers:

• Joining a global employer with over 700 mobility deployments in 40+ countries
• Becoming part of a company that was awarded for its commitment to social good
• Competitive compensation including stock options
• A hybrid work and a lovely office situated in the heart of Berlin, in Mitte
• Weekly team lunch and breakfast
• Urban Sports Club membership
• 30 vacation days a year