Job Description
The company is seeking an experienced and strategically thinking (Senior) Online Marketing Manager (m/f/d) specializing in Paid Media / SEA for one of its partner companies in Stuttgart. He/She will play a crucial role in scaling the company and ensuring operational excellence. With his/her expertise, he/she will contribute to promoting international expansion, operational efficiency and excellent customer experiences. In his/her daily work, he/she will focus on optimizing paid media campaigns, especially in SEA, but also paid social and affiliate marketing. In addition, he/she will support the strategic corporate goals through his/her data-driven way of working and continuous competitive analysis.
Role involves: - Independent conception, implementation, control and continuous development of our paid media campaigns with a focus on SEA, paid social and affiliate marketing.
- Building and implementing effective SEA setups for the market launch of new products and scaling our activities in 7 international markets.
- Performing in-depth analyses and transforming complex data into actionable insights to identify untapped potential.
- Active monitoring of internal KPIs as well as competitive activities and market trends.
- Control and optimization of budgets based on our ROAS and margin targets.
- Evaluation of new technologies, tools and platforms in the paid media area.
Requirements: - Completed studies in the field of marketing, economics or a comparable qualification.
- At least 5 years of relevant professional experience in performance marketing, ideally in an e-commerce environment.
- Sound knowledge in the strategic planning, operative implementation and scaling of highly complex SEA campaigns.
- Experience with other paid channels such as paid social or affiliate marketing are a plus.
- Routine handling of Google & Microsoft Ads, common web analysis tools, bid management systems and tracking solutions.
- Distinctive analytical thinking, a high affinity for numbers and the ability to interpret complex data
- A high degree of initiative, strong problem-solving skills and independent working style.
- Business fluent German and English skills.
Role offers: - Short decision-making paths, open communication and room for the implementation of own ideas.
- Exciting tasks in an innovative and international working environment.
- A modern workplace in the center of Stuttgart with optimal transport connections
- A series of team events as well as internal training and further education opportunities
- Fresh fruit, smoothies and 3x weekly sponsored lunch including TGIF-BBQ on the 300sqm terrace
- Corporate benefits: high-quality special conditions from well-known manufacturers and brands