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Growth Marketing Manager - CRM

Growth Marketing Manager - CRM role at Wellhub in Brazil.
Wellhub
Remote
Hybrid
On-Site
Brazil
Undisclosed salary
Job Description
Wellhub is seeking a Growth Marketing Manager - CRM to join their Marketing team in São Paulo. This role is pivotal in overseeing and optimizing the evergreen monetization journey globally, securing regional buy-in for improvements. The Growth Marketing Manager will lead promotions and global initiatives, coordinating with various teams to monitor campaign results and refine strategies. They will also apply analytical skills to identify opportunities, enhance user growth, and support monetization efforts. The ideal candidate will develop CRO best practices, design global experiments, and inspire others through their own wellbeing practices.

Role involves:
  • Overseeing and optimizing the evergreen monetization journey globally.
  • Leading promotions and global initiatives for acquisition and monetization audiences.
  • Applying analytical skills to identify global and regional opportunities.
  • Developing CRO best practices and ensuring global consistency in playbooks.
  • Designing and proposing global tests and campaigns.

Requirements:
  • Bachelor’s degree in Marketing, Business, Analytics, or a related field.
  • Demonstrated success in managing and executing global marketing campaigns and initiatives.
  • Proven track record in project management, strategic planning, and cross-functional collaboration.
  • Experience in developing playbooks, documentation, and reporting frameworks.
  • Strategic and analytical mindset with a deep understanding of digital marketing principles.
  • Hands-on experience with CRM, lifecycle marketing, and marketing automation platforms.
  • Fluent English is mandatory.

Wellhub offers:
  • Health, dental, and life insurance.
  • Flexible work options (hybrid or remote).
  • Home office stipend and monthly flexible work allowance.
  • Flexible schedule.
  • Access to onsite gyms, fitness studios, and online wellness resources.
  • Paid time off, including vacations and birthday off.
  • Paid parental leave.
  • Career growth opportunities.
  • Supportive and inclusive culture.
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