Demand Creation Campaigns Senior Manager, APJ

Job Description

Twilio is seeking a Demand Creation Campaigns Senior Marketing Manager to drive demand generation and acceleration for Twilio's CPaaS portfolio. This role is crucial for building a robust pipeline and contributing to revenue goals. The Senior Manager will collaborate with Product Marketing, Sales, Sub-Regional Field Marketing, and Digital Marketing teams to execute demand creation activities.

The role involves:

• Developing and managing targeted demand generation programs for Twilio CPaaS.
• Collaborating with Sub-Regional Field Marketing and the central Digital Marketing team.
• Prioritising target audience and segment needs based on data and insights.
• Aligning marketing campaigns and content with the Twilio CPaaS value proposition.
• Contributing to the development and execution of the APJ growth marketing plan.
• Optimising Twilio CPaaS APJ demand generation activities.
• Working with the Marketing Operations team to leverage marketing automation and CRM tools.
• Analysing campaign performance and establishing a regular reporting cadence.
• Serving as a marketing point of contact for regional demand generation.

The ideal candidate should have:

• 4-8 years of experience in B2B demand generation or growth marketing.
• Proven success in designing and executing demand generation campaigns.
• Excellent relationship, partnering, and collaboration skills.
• Experience developing and executing targeted digital marketing campaigns.
• Strong analytical skills with the ability to analyse key demand generation metrics.
• Proficiency with marketing automation platforms and CRM tools.
• Familiarity with Twilio CPaaS or similar communication platform technologies.
• Business-level fluency in English.

Twilio offers:

• Competitive pay.
• Generous time-off.
• Healthcare.
• A retirement savings program.