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Job Description
Tripadvisor is seeking a results-driven Senior Manager, Paid Social & Display, to spearhead its paid media strategy and execution across a portfolio of key digital channels. This role is central to defining and driving the future of Tripadvisor's paid social strategy, helping to shape the overall media approach, and significantly impacting business growth. The ideal candidate is a seasoned digital marketer with a proven track record of managing complex campaigns and a deep understanding of the evolving media ecosystem.
What this role involves:
- Developing and championing a long-term vision for paid social and display.
- Creating and operating campaigns across key paid social channels (Meta, TikTok, Pinterest, YouTube, Snapchat, etc.).
- Designing and implementing a rigorous testing framework and roadmap to optimize campaign performance.
- Partnering with organic social and content teams to leverage influencers within paid social.
- Collaborating effectively with internal teams to maximize channel performance.
Requirements:
- 10+ years of progressive experience in paid social, paid media, or digital marketing.
- Deep hands-on experience with paid media platforms (Meta, TikTok, etc.).
- Exceptional analytical skills with proficiency in using data to optimize campaigns.
- A strong understanding of creative best practices for paid media.
- Proven ability to build and maintain strong relationships with platform partners and internal stakeholders.
What this role offers:
- Flexible activity-based working.
- Inclusive global travelers community.
- Competitive salary package including performance bonuses.
- Health insurance covers medical, dental, and vision for families.
- Lifestyle Reimbursement Benefit for personal travel, and physical, mental, and financial wellness.
