Head of Growth & Marketing

Job Description

A digital payment company is seeking a Head of Growth & Marketing to lead marketing, sales, and business development efforts. The company offers blockchain-powered cards for daily digital asset use. The Head of Growth & Marketing will develop and execute go-to-market strategies, build growth and partnership foundations in web3, and drive brand awareness, user acquisition, and revenue growth.

Responsibilities:

• Develop and implement integrated strategies across marketing, sales, and business development.
• Set up the foundation for the product’s growth and partnership.
• Design and execute B2C sales strategies to drive consumer adoption.
• Collaborate with the tech team to ensure alignment and successful execution of go-to-market plans.
• Analyze market trends, customer needs, and the competitive landscape.
• Measure and report on the effectiveness of go-to-market strategies.
• Drive brand awareness and customer engagement through targeted marketing channels and growth initiatives.

Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• 8+ years of experience in business management, go-to-market roles.
• Proven experience and strong knowledge in B2C sales and marketing strategy in the web3 industry.
• Strong leadership and team management skills.
• Excellent analytical skills.
• Exceptional communication and interpersonal skills.
• Experience with product launches and cross-functional project management.
• Ability to thrive in a fast-paced, innovative environment.