Customer Marketer

Job Description

Vercel is seeking a Customer Marketer to build and scale a customer marketing function. The role involves turning customers into advocates and storytellers. This person will own and drive initiatives across customer advocacy, case studies, events, and community engagement. They will collaborate cross-functionally with Sales, Customer Success, Product, and Comms to amplify customer voices and insights.

• Build and manage programs that identify and showcase customer success stories.
• Create case studies, testimonials, and video content.
• Develop and launch scalable programs that deepen customer engagement and drive loyalty.
• Partner with the events team to highlight customer voices at industry events and webinars.
• Support community-building efforts that foster peer-to-peer learning among customers.
• Gather insights through interviews, surveys, and events.
• Act as the internal champion for customer perspectives.
• Work closely with GTM, Product, and Success teams to align on shared goals.
• Define KPIs, track performance of customer marketing efforts, and iterate based on data and feedback.

Requirements:

• 6+ years of experience in customer marketing, product marketing, or related roles.
• Proven track record of building customer advocacy and reference programs.
• Excellent storytelling and content development skills.
• Experience managing video, written, and event content pipelines.
• Strong project management skills.
• Empathy, curiosity, and a deep appreciation for the customer journey.

Vercel offers:

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Flexible Time Off.