Senior Field Marketing Manager (Public Sector)

Job Description

Appian is seeking a Senior Field Marketing Manager to drive go-to-market efforts for the Public Sector industry. The ideal candidate will have experience in Public Sector marketing, including Defense, Federal Civilian, and/or State and Local Government. This role is based in McLean, VA, and requires being in the office 5 days a week.

Responsibilities:

• Work closely with Public Sector Sales Leadership to implement lead generation activities.
• Help execute account-based marketing (ABM) strategy.
• Manage budget for Field programs.
• Review campaign performance metrics.
• Define goals and objectives for marketing programs.
• Execute programs onsite and in the Field.
• Communicate marketing strategy to Sales Executives.
• Ensure lead and pipeline outcomes are met.
• Source venues and coordinate development of materials.
• Coordinate and carry out project deliverables on schedule and on budget.

Requirements:

• 6+ years experience in a B2G Field Marketing Role in an Enterprise Software environment.
• Knowledge of Public Sector (DoD, FedCiv, SLG) is a must.
• Bachelor’s Degree.
• Experience in crafting Public Sector results-driven marketing programs.
• Experience managing large and regional event logistics.
• Excellent presentation, project management, and ROI reporting skills.
• Strong verbal and written communication skills.
• Experienced in using CRM, Marketing Automation, and ABM tools.
• Ability to travel around 25-35%.

Appian offers:

• Training and Development: Department-specific training, mentorship, and the First-Friend program.
• Growth Opportunities: Leadership program, Appian University, skills-based training, and tuition reimbursement.
• Community: Employee-led affinity groups.