Digital Marketing Specialist

Job Description

Capfi Africa is seeking an experienced Digital Marketing Specialist for one of its clients in the banking/insurance sector. The role is based in Casablanca, Morocco, with the possibility of remote work. The Digital Marketing Specialist will be responsible for developing and executing the digital marketing strategy, tracking and analyzing digital campaigns, optimizing the digital presence across relevant channels, and coordinating with creative, content, SEO, and tech teams.

Role Involves:

• Elaborating and executing the digital marketing strategy.
• Tracking and analyzing digital campaigns (emailing, paid media, affiliation, etc.).
• Optimizing the digital presence on relevant channels.
• Coordinating with creative, content, SEO, and tech teams.
• Tracking KPIs and reporting.

Requirements:

• Confirmed experience (3+ years) in digital marketing.
• Good command of marketing tools (Google Ads, Meta Business, Google Analytics, etc.).
• Excellent understanding of the digital market in Morocco.
• Autonomy, rigor, and proactivity.

Role Offers:

• Possibility of remote work.