Director, Analytics - Freelance

Job Description

Momentum Worldwide is seeking a Director of Analytics to join their team on a freelance basis. The Director will be responsible for pioneering and developing proprietary measurement tools/systems, implementing and interpreting models that feed insights, and developing ROI models. The ideal candidate will be intellectually curious, have an evidence-based approach to decision-making, and have prior experience in marketing analytics, particularly within the CPG space.Responsibilities:

• Work directly with the Commerce team as a dedicated analyst.
• Lead the development of a comprehensive data integration and ingestion strategy.
• Own regular reporting outputs across multiple clients.
• Drive discussions with other teams as they relate to analytics & data science opportunities.
• Guide cross-organizational team planning sessions on innovating with new data sources.
• Develop expert knowledge of the business rules and strategies in place for each client.
• Management and development of direct reports.
• Serve as an Analytics and Data Strategy subject matter expert.
• Project manage all day-to-day analytics related deliverables.
• Cross-functional collaboration.
• Derive and present actionable insights from campaign/experience performance reports.
• Create and manage the necessary documentation to track changes in methodology, structure or business rules.
• Coordinate with third-party research partners.
• Keep abreast of new technologies, vendor capabilities, and client opportunities.

Requirements:

• Bachelor’s degree in a related field.
• 5-8 years of proven experience in analytics and measurement.
• Experience in leading client-facing discussions and managing client relationships.
• Demonstrated leadership experience in managing and developing high-performing Analysts and/or Data Scientists.
• Strong Proficiency within Microsoft Excel, Google Slides/Sheets, SQL, R/Python.
• Strong Proficiency with Data Visualization, Data Driven Storytelling and presentation.
• Strong Proficiency working in IRI, Nielsen, or similar purchase data tools.
• Strong understanding of the CPG industry and retail environment.
• Experience developing Analytics/BI/Data Products (Dashboards, BI Tools, Data warehouses).
• Familiarity with Media/Marketing Analytics, Media Mix Modeling/Media Math, Multi Touch Attribution Modeling, Marketing ROI.
• Familiarity with data structure and process design.
• Strategic mindset with the ability to align data and analytics efforts with business goals.

What Momentum Worldwide offers:

• Flexible Time Off
• Hybrid Work model
• No meeting Fridays
• Curated DE&I programs and initiatives
• Medical, Dental and Vision plans
• Short- and Long-term disability
• 401(K) with company match
• EAP – Employee Assistance Plan
• Tuition Reimbursement
• Work from Home stipend
• Referral bonuses
• Training and development opportunities
• Flexible Spending Account
• Health Saving Accounts