Job Description
VTEX is seeking a Demand Generation Specialist to design, implement, and optimize marketing strategies for lead generation. This role involves creating multi-channel campaigns and data-driven marketing actions to attract quality leads and contribute to the company's conversion, positioning, and sales goals.VTEX is a composable and complete commerce platform trusted by 2,400 global B2C and B2B clients, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool.
Responsibilities include: - Planning and executing integrated demand generation campaigns (email marketing, paid media, webinars, etc.)
- Optimizing conversion funnels and lead nurturing flows using platforms like HubSpot
- Monitoring KPIs (CAC, CPL, MQLs, SQLs) and analyzing campaign results
- Collaborating with content, sales, and product teams to align messages and objectives
- Executing demand generation events with prospects
Requirements: - Bachelor's degree in Marketing, Communications, Business Administration, or related field
- Minimum 2 years of experience in demand generation or digital marketing focused on B2B lead generation
- Experience working with sales teams, ideally in agency or SaaS environments
- Proficiency in marketing automation platforms and CRM (HubSpot)
- Experience in performance marketing (Google Ads, LinkedIn Ads)
- Knowledge of inbound marketing, content marketing, and ABM
- Knowledge of image and video editing tools (Canva, CapCut, Adobe Premiere, DaVinci Resolve, Figma, etc.)
VTEX offers: - Competitive salary and annual bonus
- Reimbursement for foreign language classes (English, Portuguese)
- Indefinite employment contract
- Paid time off
- Medical insurance
- Food allowance
- Free shipping in VTEX stores