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B2C Marketing Manager

B2C Marketing Manager to grow consumer side of marketplace.
Too Good To Go
On-Site
Canada
USD 46,095 - 63,655
CAD 63,000 - 87,000
Job Description

Too Good To Go is seeking a B2C Marketing Manager to join their integrated Marketing team, focusing on the Canadian market. The ideal candidate will be responsible for growing the consumer side of the Too Good To Go marketplace for both the short and long term. This role involves leading brand and marketing storytelling, driving local demand-driving activities, leading local partnerships, and tailoring globally-led campaigns to fit relevant Canadian target segments.

Role involves:

  • Leading Brand & Marketing storytelling across owned and paid channels
  • Driving local demand-driving activities to balance the Too Good To Go marketplace
  • Leading local partnerships mainly with content creators, influencers and 3rd parties
  • Leading local CRM and product initiatives to deliver high engagement and activity on the app
  • Tailoring globally-led campaigns to fit with the relevant Canadian target segments
  • Leading and managing briefs for creative production with both internal creative team and external agency partners

Requirements:

  • Significant experience in marketing, with a core focus on consumer marketing and brand building
  • Hands-on experience in driving results backed by clear data, insights, and measurement
  • Hands-on experience planning and executing consumer marketing campaigns across platforms
  • Comprehensive and natural understanding of social media landscape
  • Excellent communications skills - in both English and French
  • Exceptional organisational skills and the capability to multitask comfortably
  • Keen eye for detail and proficiency in briefing and reviewing creative content
  • Embrace accountability and leadership
  • Ambitious, results-oriented mindset
  • A desire to help make a positive impact on our planet and society

What Too Good To Go offers:

  • A rare opportunity to work in a social impact company
  • Working alongside an international community of users, partners, and 1,400+ colleagues across 19 countries
  • Personal and professional development opportunities in a fast-paced scale-up environment
  • An inclusive company culture where you can bring your authentic self to work
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Too Good To Go

Too Good To Go is a European impact business committed to reducing food waste. Connecting businesses with surplus food to consumers, it operates in 19 countries with over 116 million users. The company fosters a collaborative approach involving producers, retailers, consumers, and policymakers to minimize waste. With a focus on sustainability, Too Good To Go aims to create a world where all food produced is ultimately consumed, promoting environmental and social responsibility in the food industry.

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