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Head of B2C Marketing Central Europe + UK/IE

Lead B2C marketing in Central Europe + UK/IE for user growth.
Too Good To Go
On-Site
Germany
Undisclosed salary
Job Description
Too Good To Go is seeking a Head of B2C Marketing to spearhead consumer marketing initiatives across 7 markets, including the UK, Ireland, Germany, Austria, Switzerland, Poland, and the Czech Republic. This role involves driving user growth, engagement, and retention through impactful marketing strategies tailored to diverse, hyperlocal markets.Responsibilities:
  • Executing the B2C marketing strategy for the Central Europe + UK/IE region.
  • Developing hyper-localized campaigns and initiatives.
  • Managing and developing a high-performing team of marketing leads and specialists.
  • Driving user acquisition, engagement, and retention through various marketing channels.
  • Establishing and tracking marketing performance KPIs.
  • Partnering cross-functionally with global marketing, PR/Comms, and product teams.
  • Cultivating a culture of continuous learning by feeding local market insights.
Requirements:
  • Significant experience in growth marketing or performance-driven consumer marketing.
  • Proven success scaling consumer acquisition, engagement, and retention strategies.
  • Strong track record of using data and experimentation to improve marketing performance.
  • Experience with hyperlocal marketing strategies.
  • Expertise with the marketing stack for mobile app-based businesses.
  • Deep commercial acumen.
  • Exceptional leadership skills.
  • Proficiency in English; German is highly desirable.
  • Passion for sustainability.
What Too Good To Go Offers:
  • Opportunity to work in a social impact company.
  • Working alongside an international community.
  • Personal and professional development opportunities.
  • An inclusive company culture.
  • A strong, values-driven team culture.
Apply Manually

Too Good To Go

Too Good To Go is a European impact business committed to reducing food waste. Connecting businesses with surplus food to consumers, it operates in 19 countries with over 116 million users. The company fosters a collaborative approach involving producers, retailers, consumers, and policymakers to minimize waste. With a focus on sustainability, Too Good To Go aims to create a world where all food produced is ultimately consumed, promoting environmental and social responsibility in the food industry.

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