Senior Marketing Associate

Job Description

CASETiFY is seeking a Senior Marketing Associate to join their Hong Kong Marketing team. This role is perfect for someone with a keen eye for aesthetics, a passion for storytelling, and a strong understanding of the intersection between fashion and technology.He/she will be responsible for leading and executing brand marketing campaigns, influencer activations, and PR initiatives from start to finish. The Senior Marketing Associate will play a crucial role in shaping the brand narrative in the Hong Kong market and beyond, ensuring that all touchpoints reflect CASETiFY’s premium visual identity and resonate with their global audience. CASETiFY is looking for a creative thinker and strong executor who can bring fresh ideas, manage multiple workstreams, and collaborate cross-functionally to deliver integrated marketing programs that drive both awareness and brand love.Role involves:

• Planning and executing end-to-end marketing campaigns for product launches, collaborations, and brand moments in the Hong Kong market.
• Identifying and managing influencer and KOL partnerships that align with brand values and campaign objectives.
• Supporting PR initiatives, including press outreach, media relations, and local events.
• Maintaining high visual and creative standards across all brand deliverables.
• Collaborating with internal teams and global/regional stakeholders to ensure cohesive brand messaging.
• Analyzing campaign performance and contributing insights for continuous improvement.
• Developing on-brand copy for campaign materials across channels.
• Providing strategic recommendations for campaign positioning and messaging.
• Serving as liaison between global PR, global marketing, design, product and Ecom.
• Presenting campaign concepts and updates to internal stakeholders with polished, visually compelling presentations.
• Conducting sales & influencers reports and assist various market research plus data analysis.
• Handling ad-hoc reports and assigned projects.

Requirements:

• Bachelor degree or above in Business, Marketing, Communication, Translation discipline or equivalent.
• Minimum 3 years of relevant experience in marketing, e-commerce or consumer products preferred.
• Experience in managing social media and influencers marketing is a MUST.
• Regional APAC exposure is a definite advantage.
• Passionate about technology, fashion, lifestyle brands, and be part of a growing team.
• Great problem-solving skills and interpersonal skills.
• Date-driven, logical, systematic and organised.
• Fluent in English & Chinese, excellent in verbal and written communication & presentation skills.