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Job Description
Annalect, the data, technology, and analytics division of Omnicom, is seeking a CDP Director to join their EMEA team in London. This role involves helping clients activate consumer data to achieve customer engagement and revenue targets through better use of martech. The CDP Director will lead the CDP segmentation and activation team, serving as the SME on all topics related to the TreasureData platform.
Role Involves:
- Leading the CDP segmentation and activation team.
- Delivering in-platform CDP operations for a large global client.
- Serving as the SME on TreasureData platform features and usage.
- Participating in technical workstreams throughout the project lifecycle.
- Owning key client relationships and presenting to diverse audiences.
- Collaborating with other delivery teams for integrated service.
Requirements:
- Deep experience in Customer Data Platforms (CDPs), particularly TreasureData.
- Strong understanding of using first-party data to drive marketing outcomes.
- Technical proficiency and client-facing skills.
- Proven track record of designing and implementing data-driven marketing solutions.
- Excellent communication skills to translate technical concepts.
- Experience working across the full project lifecycle.
Role Offers:
- Opportunity to work with a leading marketing platform (Omni).
- A hybrid working model (three days in the office, two working remotely).
- Flexible working hours.
- A focus on diversity and inclusion.
