Job Description
Headout is seeking a Senior Associate, Performance Marketing to join their team in Bengaluru. This role is pivotal in driving the company's growth by steering customer acquisition and fueling demand for a diverse range of experiences and destinations. The Senior Associate will be responsible for launching new marketing campaigns, fine-tuning existing ones, and implementing best practices to enhance marketing strategies. Headout is the fastest-growing marketplace in the travel industry.
Role involves:
- Spearheading digital advertising initiatives for new collections and destinations.
- Extracting insights from performance metrics (sales, revenue, conversions, CAC, profitability).
- Analyzing campaign dynamics to identify risks and opportunities.
- Continuously refining processes and standard operating procedures.
- Unearthing new market prospects and benchmarking against competitors.
- Refining landing pages for optimal results.
Requirements:
- 2+ years of experience managing Google Adwords campaigns.
- Proficiency in campaign management with efficient and error-free execution.
- Ability to identify campaign gaps and review key metrics.
- Strong attention to detail and comfort with data-rich spreadsheets.
Headout offers:
- High-impact role in a fast-growing company.
- Opportunity to shape marketing strategies and drive growth.