Customer Advocacy Manager

Job Description

Halcyon is seeking a Customer Advocacy Manager to lead customer advocacy efforts. The ideal candidate will identify and activate enthusiastic customers to become strategic advocates. This role directly influences pipeline growth, brand trust, and customer loyalty.Role involves:

• Designing and executing a scalable advocacy program.
• Partnering with customer success and account teams.
• Developing strategic reference content.
• Building and maintaining a reference resource/database.
• Creating and scaling a formal customer reference program.
• Launching and managing advocacy initiatives.
• Supporting product marketing.
• Measuring the impact of advocacy initiatives.
• Leveraging platforms such as Influitive, TechValidate, SlapFive.

Requirements:

• 3–5 years of experience in customer marketing, advocacy, or customer success in a B2B tech environment.
• Strong experience working cross-functionally with marketing, sales, product, and customer success.
• Exceptional storytelling and content creation skills.
• Deep understanding of complex B2B sales cycles and the value of peer validation.
• A strategic thinker who can align advocacy to revenue outcomes.
• Proven ability to manage executive-level customer relationships with diplomacy and professionalism.
• Familiarity with CRM (Salesforce), marketing automation platforms (e.g., Marketo, HubSpot), and review platforms (e.g., G2, Peer Insights).
• Data-driven mindset with the ability to track and report program KPIs and ROI.

Halcyon offers:

• Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents.
• 401k plan with a generous employer contribution.
• Short and long-term disability coverage, basic life and AD&D insurance plans.
• Medical and dependent care FSA options.
• Flexible PTO policy.
• Parental leave.
• Generous equity offering.