Digital Marketing Manager

Job Description

Halcyon, a dedicated, adaptive security platform, is seeking a Digital Marketing Manager. This role involves leading digital campaign execution and optimization across various channels to enhance awareness, engagement, and pipeline. The Digital Marketing Manager will be responsible for paid media strategy, website optimization, SEO/SEM, and performance reporting.Role involves:

• Planning, launching, and managing multi-channel digital campaigns.
• Driving qualified traffic and MQLs through digital programs.
• Owning strategy and execution for search engine optimization (SEO) and paid search (Google Ads/Bing).
• Monitoring and analyzing digital marketing KPIs using tools like Google Analytics, HubSpot/Marketo, Salesforce, and campaign dashboards.
• Collaborating with product marketing, content, and sales to align messaging, audience targeting, and campaign goals.

Requirements:

• 4–6 years of experience in digital marketing or demand generation, preferably in B2B tech or SaaS.
• Strong expertise in managing paid media channels (LinkedIn, Google Ads, programmatic, content syndication).
• Hands-on experience with marketing automation platforms (HubSpot, Marketo, or similar) and CRM tools (Salesforce).
• Proficiency in web analytics tools (Google Analytics, Looker, GA4) and A/B testing platforms.
• Solid understanding of B2B buyer journeys, segmentation, and content alignment.
• Excellent project management, analytical, and communication skills.
• Bachelor’s degree in Marketing, Business, or related field.

Role offers:

• Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents.
• 401k plan with a generous employer contribution.
• Short and long-term disability coverage, basic life and AD&D insurance plans.
• Medical and dependent care FSA options.
• Flexible PTO policy.
• Parental leave.
• Generous equity offering.