Social Media Manager

Job Description

Halcyon, a dedicated, adaptive security platform, is seeking a strategic and creative Social Media Marketing Manager. This role involves leading social strategy and execution across platforms to engage technical and executive audiences, amplify thought leadership, promote key initiatives, and support brand awareness and pipeline growth. The Social Media Manager will shape how Halcyon appears in conversations about security innovation, cyber threats, and industry leadership, positioning the brand as a trusted voice in the security community.

Role Involves:

• Owning and evolving organic social media strategy across platforms (LinkedIn, X/Twitter, YouTube, Reddit, and others).
• Building an integrated calendar aligned with product launches, campaigns, events, and industry trends.
• Writing, curating, and publishing high-impact, audience-relevant content.
• Collaborating with subject matter experts, product marketing, and content teams.
• Monitoring and engaging with CISOs, security analysts, influencers, and media in real-time.
• Tracking key performance metrics and using insights to refine strategy.
• Partnering with demand generation and digital teams to extend reach via paid social campaigns.

Requirements:

• 4–6 years of experience in B2B social media marketing, ideally in cybersecurity, enterprise tech, or SaaS.
• Strong knowledge of LinkedIn and X/Twitter for technical and executive engagement.
• Familiarity with YouTube, Reddit, and security community platforms is a plus.
• Excellent writing and editing skills with the ability to translate technical topics into clear, engaging content.
• Experience using social media management tools and analytics platforms.
• Understanding of cybersecurity personas and the broader security landscape.
• Proven ability to balance creativity, brand voice, and data-driven decision-making.
• Familiarity with major industry events (RSA, Black Hat) and security publication cycles.
• Experience working closely with PR, content marketing, and field marketing teams.
• Comfortable in high-growth, high-urgency environments.

Halcyon offers:

• Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents.
• 401k plan with a generous employer contribution.
• Short and long-term disability coverage, basic life and AD&D insurance plans.
• Medical and dependent care FSA options.
• Flexible PTO policy.
• Parental leave.
• Generous equity offering.