Social Media Manager/Senior Manager-International Artists

Job Description

The Social Media Manager/Senior Manager-International Artists role is based in Shanghai, China. The role involves leading social media strategy for major international artists, transforming streams into viral trends, and building hyper-engaged fan communities across Chinese and international platforms.Company: Sony MusicRole involves:

• Developing and executing social media campaigns for 5-10 priority artists/labels.
• Optimizing content for China’s ecosystem (Weibo, Douyin, Xiaohongshu, Bilibili) + global platforms (Instagram, YouTube, TikTok).
• Monitoring real-time sentiment during high-stakes moments (e.g., album leaks, PR crisis).
• Partnering with A&R to tease unreleased tracks via social snippets.
• Piloting emerging platforms (e.g., AI-generated artist avatars, virtual listening parties).

Requirements:

• Proven professional track record in social media management, preferably within the music industry.
• Good understanding of music marketing cycles (album rollouts, tour promotions, merch drops).
• Advanced knowledge of Douyin (TikTok China), Weibo, Xiaohongshu, Bilibili, and WeChat.
• Fluency in social listening tools (Brandwatch, Sprinklr) and music-specific analytics (Chartmetric, Next Big Sound).
• Fluent in Mandarin and English (written/spoken) for global campaign coordination.

Role offers:

• Opportunity to channel your passion every day.
• Modern office environment.
• Investment in your professional growth and development.
• Platform to champion positive change.
• Annual leave, medical leave and medical insurance.