Paid Media Specialist

Job Description

Easygo, an Australian powerhouse in the iGaming industry, is seeking a Paid Media Specialist to elevate sports campaigns on a global scale. The successful candidate will play a key role in ensuring paid media campaigns are executed smoothly and effectively, collaborating closely with media agencies and partners. This role involves managing day-to-day operations with a strong focus on ad performance and optimisation.

Role Involves:

• Assisting in developing and executing paid media campaigns.
• Managing ad operations, including campaign setup, tracking, and optimisation.
• Handling day-to-day administration tasks related to media campaigns.
• Ensuring accurate implementation of media plans across channels.
• Collaborating with cross-functional teams for seamless campaign execution.
• Conducting A/B testing and experimentation.
• Providing direction for visually appealing creatives.
• Negotiating favourable terms with media partners.
• Providing performance reports and analysing data.
• Building and nurturing relationships with partners.
• Researching and maintaining relationships with programmatic partners.

Requirements:

• Strong interest in sports, casino, and gambling industries.
• 3+ years of experience in paid advertising.
• Proven ability to negotiate deals and nurture relationships.
• Proven ability to optimise campaign performance.
• Strong knowledge of media buying platforms and programmatic technologies.
• Proficiency in media planning and buying across digital and traditional platforms.
• Strong research background to find relevant publishers/websites.
• Creative flair and an eye for design.

Easygo offers:

• Two full-time Baristas
• Daily catered breakfast
• Massage Wednesdays
• Team budgets for lunches and activities
• Fun office environment with pool tables and gaming consoles
• State-of-the-art end-of-trip facilities
• EAP access for you and your family
• Learning & Development platform
• Flexible working hours
• Help yourself drinks fridges and snack shelves