Marketing Campaign Manager

Job Description

1upHealth is seeking a Marketing Campaign Manager to play a critical role in scaling the business. The Marketing Campaign Manager will lead the design, execution, and optimization of end-to-end, multi-channel integrated marketing campaigns. This role reports directly to the Senior Director, Integrated Marketing.

Role involves:
• Planning, executing, and optimizing full funnel, multi-channel integrated marketing campaigns.
• Identifying the optimum marketing mix and executing across a broad range of channels.
• Collaborating with Product Marketing to create campaign messaging.
• Developing marketing assets that support campaigns.
• Project managing campaigns end to end.
• Partnering effectively with Sales team members.
• Continuously monitoring and analyzing campaign performance.
• Managing campaign budget.

Requirements:
• 3+ years of hands-on experience planning and executing integrated marketing campaigns.
• Experience across a range of channels.
• Self-starter with a bias towards action.
• Strong understanding of the buyer's journey.
• Excellent command of written and spoken English.
• Super organized with sharp project management skills.
• Analytical mindset with expertise in understanding and interpreting data.
• Team player with excellent communication and collaboration skills.
• Highly coachable with a strong desire to learn and grow.
• Hands-on experience with marketing automation platforms (Pardot preferred), CRM tools (e.g., Salesforce), and analytics tools (Google Analytics, etc.).
• Willingness to travel as needed for events (3-5 events per year).
• Candidates based in the Northeast are preferred, and all candidates must be able to work East Coast Time (ET) hours.

Role offers:
• 100% Paid BCBS Medical and Dental Insurance for Employees
• Vision Insurance
• Unlimited PTO
• Equity
• 401(k)
• Home Office Stipend
• Lifestyle Savings Account
• Parental Leave (16 weeks for birthing parents, 6 weeks for non-birthing parents)
• Company Meetings with Free Lunch