Senior Content & Social Media Executive

Job Description

Tide is seeking a Senior Social Media Executive to support their brand presence in France and Germany. The ideal candidate will collaborate with the Social Media Manager to deliver engaging content, grow the online community, and build brand awareness across platforms like Instagram, LinkedIn, X (Twitter), and TikTok. This role involves planning, scheduling, and publishing content, contributing creative ideas, and monitoring social performance.

The Senior Social Media Executive will work closely with design and content teams to create compelling assets, engage with the community, and stay updated with platform trends. They will also support the tracking and reporting of social performance to identify trends and insights.

Responsibilities include:

• Supporting the Social Media Manager in delivering strategy across key platforms.
• Planning, scheduling, and publishing content for Instagram, LinkedIn, X (Twitter), and TikTok.
• Assisting in building and optimising social campaigns.
• Contributing to testing plans for content formats, messaging, and posting times.
• Collaborating with design and content teams to deliver creative assets.
• Monitoring channels and engaging with the community.
• Tracking and reporting on performance metrics.
• Staying current with platform trends.
• Supporting coordination with stakeholders across Marketing, PR & Member support teams.

Requirements:

• 1–3 years’ experience in social media or digital marketing.
• Strong grasp of Instagram, LinkedIn, X, TikTok, and platform best practices.
• Creative eye for content and what drives engagement.
• Familiarity with social tools like Sprout, Later, or native platform tools.
• Strong written skills and ability to adapt tone across audiences.
• Organised, detail-focused, and able to juggle tasks effectively.
• Proactive, curious, and keen to learn and experiment.
• Collaborative, open to feedback, and a team player.
• Working understanding of social and cultural trends in France and Germany.

What Tide offers:

• 25 days paid annual leave
• 3 paid days off for volunteering or L&D activities
• Extended maternity and paternity leave covered by the company
• Personal L&D budget
• Additional health & dental insurance
• Mental wellbeing platform
• Fully covered Multisports card
• Food vouchers
• Snacks, light food, drinks in the office
• WFH equipment allowance
• Flexible working from home
• Sabbatical Leave