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Head of Global Account Based Marketing

Lead global ABM strategy, campaign creation, and pipeline metrics.
Notion
Hybrid
On-Site
United States
USD 230,000 - 270,000
Job Description
Notion is seeking a Head of Global Account Based Marketing to lead its global ABM strategy. This role is crucial for driving results that significantly contribute to Notion's bottom line, focusing on identifying, engaging, and converting decision-makers at target mid-market and enterprise companies. The ideal candidate will own the strategy, execution, and results of ABM programs, including 1:many, 1:few, and 1:1 campaigns designed to advance prospects through the sales funnel.

Responsibilities:
  • Own strategy, execution, and the results of your programs
  • Partner closely with the Head of Demand Gen and GTM leadership on ABM strategy
  • Execute and deliver key performance indicators such as leads generated, pipeline contribution, program performance metrics, and revenue influenced, and report on your programs with actionable insights.
  • Partner with our Operation and BizTech teams to manage and better utilize our go-to-market and ABM systems to target top-of-funnel customers and target marquee accounts through their buying journey.
  • Partner closely with Sales and broader Marketing team to build customized marketing plans and objectives for top accounts and craft hyper-relevant, tailored programs that nurture those accounts from prospecting to close to expansion.
  • Foster a productive and collaborative work environment within the marketing team and with other departments.

Requirements:
  • 8-10 years of experience in Account-Based Marketing at growth phase B2B SaaS companies including at least 5 years leading ABM teams.
  • Track record of hitting aggressive growth goals leveraging ABM channels (paid advertising, content syndication, direct mail, etc), expert in end-to-end campaign development, execution, and measurement.
  • Proven track record of defining and delivering complex global ABM programs and campaigns.
  • Data-driven approach to understand customer journeys and decision makers.
  • Excellent communication skills and great at building cross functional relationships.
  • Proven track record of hiring and managing high-performing and highly collaborative account-based marketing teams.

What Notion Offers:
  • Opportunity to lead a best-in-class account-based marketing function globally.
  • Chance to work with a successful "land and expand" business model.
  • Collaborative work environment with cross-functional teams.
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Notion

Notion is a technology company focused on empowering individuals, teams, and companies to customize their software to address diverse problems. Established in 2016, Notion provides tools designed with a focus on user-centric design and functionality. Serving a wide array of clients, including notable names like Pixar, Mitsubishi, and Figma, Notion is dedicated to innovation and committed to creating a diverse and inclusive work environment. The company is experiencing rapid growth and actively seeking top-tier talent to join its team.

All Jobs at Notion (105)