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Lifecycle Marketing Manager

Lifecycle Marketing Manager to build user engagement and retention.
HeyGen
On-Site
United States
USD 150,000 - 190,000
Job Description

HeyGen is seeking a Lifecycle Marketing Manager to develop and manage the system that guides users from initial interest to long-term engagement. This role involves designing and executing programs focused on onboarding, activation, retention, and monetization. The Lifecycle Marketing Manager will work closely with Growth, Product, Creative, and Data teams to optimize user journeys and drive growth.

Responsibilities:

  • Own and operate the end-to-end lifecycle system, impacting user behavior.
  • Design messaging across email, in-product surfaces, and paid retargeting.
  • Implement campaigns in Customer.io, using HTML/CSS and templating tools.
  • Write clear and timely copy tailored to user needs.
  • Run experiments on subject lines, content, CTAs, and timing.
  • Collaborate with Product, Creative, and Data teams to understand user behavior.
  • Monitor and optimize key metrics like inbox placement and conversion rates.
  • Maintain high standards for deliverability and sender reputation.

Requirements:

  • 4–8+ years in lifecycle, growth, or retention marketing.
  • Strong technical skills with email delivery and deliverability.
  • Deep knowledge of email deliverability fundamentals (SPF, DKIM, DMARC).
  • Experience with Customer.io, Braze, or similar platforms.
  • Proficiency in HTML/CSS and templating.
  • Comfortable working with data (Looker, Amplitude, SQL a plus).
  • A builder’s mindset with a focus on systems and craft.

HeyGen offers:

  • Competitive salary and benefits package
  • Opportunities for professional growth and skill development
  • Comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.
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HeyGen

HeyGen is a technology company focused on making visual storytelling accessible. They develop innovative tools designed to empower individuals and businesses to create engaging video content easily and cost-effectively. Their aim is to equip more people with the power to captivate and inspire audiences through visual media. They foster a dynamic, inclusive, and collaborative environment, valuing innovation and providing opportunities for professional growth.

All Jobs at HeyGen (21)