Growth Marketing Analyst

PlayStation is seeking a Growth Marketing Analyst to lead audience analytics and omnichannel measurement strategies. This role measures marketing program incrementality and forecasts audience behaviors for innovative growth marketing initiatives. The ideal candidate will use data effectively to measure marketing forecasts and performance across owned and paid channels.

The Growth Marketing Analyst will work in partnership with diverse teams to provide technical solutions and analytical support to critical business objectives.

Responsibilities:

• Implement testing frameworks and measurement strategies to evaluate campaign performance.
• Apply incrementality testing methods to measure the impact of marketing campaigns.
• Conduct behavioral analyses to uncover trends and insights about customer performance.
• Use clean rooms to analyze and optimize paid media campaigns.
• Find opportunities for campaign optimization and provide recommendations.
• Leverage generative AI to drive improvements in data engineering, reporting, and planning.
• Extract actionable insights from complex data sets and translate them into compelling narratives.
• Collaborate with cross-functional teams to integrate data from various sources.
• Present findings and recommendations to business partners.

Requirements:

• Bachelor's degree in Marketing, Business Analytics, or a related field.
• 5+ years of experience in marketing analytics, with expertise in paid media and CRM analytics.
• 3+ years of advanced SQL required (Python and/or R a plus).
• Experience working with first-party customer data within Snowflake.
• Established knowledge of media metrics and media calculations.
• Experience working in CRM platforms.
• Experience conducting Conversion and Brand lift studies within walled gardens.
• Experience with clean room environments.
• Familiarity with generative AI and prompt engineering.
• Clear communication and presentation skills.
• Track record of data project management, thought leadership, and self-direction.
• Ability to work independently and in a team environment.
• Passionate about gaming and video game culture.

Role Offers:

• SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products.
• Bonus package.