Senior Growth Marketing Analyst

PlayStation is seeking a Senior Growth Marketing Analyst to lead audience analytics and omnichannel measurement strategies. This role will measure marketing program incrementality and forecast audience behaviors for growth marketing programs. The ideal candidate will have a deep analytical background and a proven track record of using data effectively to measure marketing forecasts and performance across owned and paid channels.

The Senior Growth Marketing Analyst will work in partnership with multi-disciplinary teams across strategic, technical, and analytical areas to expand on marketing programs and practices.

Responsibilities:

• Develop and implement testing frameworks and measurement strategies.
• Design and implement incrementality testing methods.
• Conduct deep-dive analyses to uncover trends and insights.
• Partner with key business, analytics, and technical teams.
• Use clean rooms to analyze and optimize paid media campaigns.
• Leverage generative AI to drive improvements in data engineering, reporting, and planning.
• Extract actionable insights from complex data sets.
• Integrate data from various sources.
• Present findings and recommendations to business partners.

Requirements:

• Bachelor's degree in Marketing, Business Analytics, or a related field.
• 8+ years of experience in marketing analytics, with expertise in paid media and CRM analytics.
• 5+ years of advanced SQL experience.
• Experience working with first-party customer data within Snowflake.
• Extensive knowledge of media metrics and media calculations.
• Experience working in CRM platforms.
• Experience with clean room environments.
• Familiarity with generative AI and prompt engineering.
• Outstanding communication and presentation capabilities.

The role offers:

• Top-tier benefits package that includes medical, dental, vision, matching 401(k), and paid time off.
• Wellness program and employee discounts for Sony products.
• Eligibility for a bonus package.