Senior Lifecycle Marketing Manager

Job Description

MaintainX is seeking a Senior Lifecycle Marketing Manager to drive growth across the entire customer journey. The ideal candidate will own the strategy and execution of data-driven lifecycle programs to improve product engagement, nurture prospects, and optimize conversion across self-serve and sales-assisted funnels. This role requires strong cross-functional collaboration with Sales, Product Marketing, and RevOps to create seamless, high-impact customer experiences that accelerate pipeline and revenue.MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. It is a modern IoT-enabled cloud-based tool for reliability, safety, and operations on physical equipment and facilities.What this role involves:

• Designing and executing email nurture sequences in partnership with Sales.
• Improving product onboarding experiences to boost user activation and early retention.
• Driving self-serve trial users to upgrade through personalized lifecycle messaging.
• Managing the email marketing automation channel end-to-end.
• Defining and managing lifecycle segmentation based on user behavior and personas.
• Planning and executing email campaigns to promote new product features.
• Continuously A/B testing to improve engagement and conversion rates.
• Owning performance reporting for lifecycle campaigns.

Requirements:

• 5–7+ years of experience in lifecycle, customer, or demand marketing, preferably in a B2B SaaS environment.
• Proven success in driving user onboarding, engagement, and trial-to-paid conversion.
• Experience collaborating with Sales teams on funnel alignment and campaign insights.
• Strong analytical skills and experience with reporting tools.
• Proficiency with cross-channel marketing platforms such as Iterable or Hubspot.
• Excellent project management and communication skills.

What MaintainX offers:

• Competitive salary and meaningful equity opportunities.
• Healthcare, dental, and vision coverage.
• 401(k) / RRSP enrollment program.
• Take what you need PTO.