Manager, Lifecycle Marketing

Job Description

Rent the Runway is seeking a Lifecycle Marketing Manager to play a crucial role in shaping the customer journey. This role involves developing and executing lifecycle marketing strategies to engage and retain customers, driving long-term value and loyalty.About Rent the Runway:Rent the Runway (RTR) is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership. RTR offers designer apparel and accessories from hundreds of brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation.What this role involves:

• Creating and QA daily email campaigns, automated flows, SMS, in-app messages, and push notifications.
• Collaborating with cross-functional teams to define key touchpoints and design personalized experiences.
• Developing and implementing lifecycle marketing strategies to optimize the customer journey.
• Segmenting customer cohorts based on behavior, demographics, and lifecycle stage.
• Analyzing data and metrics to evaluate the effectiveness of lifecycle marketing initiatives.
• Owning end-to-end campaign processes, including planning, creative development, deployment, and reporting.
• Implementing testing strategies, including A/B testing and multivariate testing.
• Monitoring industry trends and emerging technologies in lifecycle marketing.
• Developing dashboards and reports to track KPIs and communicate performance insights.
• Refining and optimizing lifecycle marketing campaigns to meet consumer needs.

Requirements:

• Bachelor's degree in marketing, business, or related field.
• 3-4 years of experience in lifecycle marketing, customer engagement, or related roles.
• Technical experience with CRM systems and analytics tools (e.g., Sailthru, Attentive, Looker).
• Detail-oriented with strong organizational and project management skills.
• Strong understanding of lifecycle marketing principles and customer segmentation strategies.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Excellent communication skills.

Rent the Runway offers:

• Paid Time Off including vacation, paid bereavement, and family sick leave.
• Universal Paid Parental Leave + flexible return to work program.
• Paid Sabbatical after 5 years of continuous service.
• Exclusive employee subscription and rental discounts.
• Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment.
• 401k match.
• Company wide events and outings.
• Office centric work with remote option on Fridays.