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Job Description
Poppulo is seeking a Director of Growth Marketing to drive growth for their software company. The Director will be responsible for planning, executing, and measuring campaign performance across multiple digital channels, as well as enabling campaigns with the Sales team. This role will contribute to business goals by driving high-impact, multi-channel B2B marketing programs to exceed company lead, pipeline, and revenue goals for existing ROW customers.
The role involves:
- Creating, developing, and executing high-impact, multi-channel B2B marketing programs.
- Utilizing marketing activities and tools to improve lead volume and quality.
- Collaborating with subject matter experts and marketing team members.
- Crafting account-level marketing plans for strategic accounts.
- Integrating product messages into marketing programs.
- Tracking, measuring, and reporting campaign performance.
- Identifying root causes of program performance issues.
- Communicating effectively with stakeholders.
Requirements:
- 10+ years of experience in demand generation programs in B2B organizations.
- Strong expertise in planning, executing, and measuring campaign performance.
- Experience managing campaigns across Hubspot and Salesforce.
- Hands-on ABM experience is a plus.
- Passion for demonstrating ROI for marketing programs.
- Excellent writing skills and a strong storyteller.
- Interested in data and analyzing campaign performance.
- Organized, detail-oriented, and a self-directed team player.
- Proven ability to build relationships across stakeholders.
Poppulo offers:
- Competitive salary with performance-related bonuses.
- Comprehensive medical insurance.
- Flexible working hours.
- Educational assistance programs.
- In-house soft skills training.
