Strategy & Planning Director (B2B Tech Marketing)

Job Description

Hotwire, a global communications and marketing consultancy, is seeking a Strategy & Planning Director to join their marketing division in London. This role requires a candidate with proven experience in B2B marketing, specifically leading ABM, Demand Generation, Channel Partnership, and Creative campaigns. The ideal candidate will possess a deep understanding of B2B businesses, global client experience, and the ability to simplify complex data and messaging.Role involves:

• Setting the direction and vision for marketing strategy.
• Leading, mentoring, and growing the team.
• Developing a deep understanding of client's business, industries, and customers.
• Planning effective ABM marketing strategies.
• Planning effective demand generation and partner/alliance marketing programs.
• Developing inspiring creative and content briefs.
• Optimizing campaigns and finding innovative methods for growth.

Requirements:

• Proven experience as a strategic planner in a B2B marketing agency.
• In-depth ABM experience across various programs and geographies.
• Knowledge of how B2B businesses operate and generate revenue.
• Experience working with global clients in the technology space.
• Ability to simplify complex data and messaging.
• Experience with leading B2B data vendors.
• Confidence in leading workshops and presenting to C-Level executives.
• An established presence on the UK B2B marketing speaker circuit.

Hotwire offers:

• Flexibility with a thoughtful working policy.
• Global reach and opportunity to work within global teams.
• Strong benefits package including holidays, pension, and health insurance.
• Development opportunities and a strong learning program.
• Autonomy and support to own your career.