Digital Marketing Senior Specialist

Job Description

Precision for Medicine is seeking a Digital Marketing Senior Specialist to join their Global Team. This role is responsible for building strong, integrated marketing programs using content, email, and paid/organic digital marketing to drive awareness, demand generation, and capture qualified leads. The ideal candidate will have a solid foundation in various digital marketing disciplines and a blend of analytical prowess and creative flair.Role involves:

• Supporting the development of new content and campaigns.
• Implementing digital marketing tactics to generate qualified leads.
• Partnering with Marketing & Sales to reach account targets and develop integrated campaigns.
• Supporting planning for multi-channel campaigns across paid search, social media, content marketing, and emails.
• Building landing pages, ads, and emails.
• Supporting the execution of a content atomization strategy.
• Collaborating with design and content team members.
• Overseeing the library of templates for email marketing, landing pages, and forms.
• Delivering marketing analytics to optimize campaign performance and demonstrate ROI.
• Supporting the implementation of account-based marketing initiatives.
• Optimizing CRM and tech stack health.
• Implementing robust reporting frameworks.

Requirements:

• Bachelor’s degree in a related field.
• Minimum of 5 years of digital marketing experience.
• Prior experience with Account Based Marketing (ABM).
• Previous experience in lead nurturing, marketing automation, and web analytics.
• Strong knowledge of advertising platforms.
• Advanced knowledge of marketing tools (e.g., HubSpot, Google Analytics, SEMrush, RollWorks, Demandbase, LinkedIn Sales Navigator, Salesforce).
• Proven leadership skills and ability to manage large complex projects.
• Excellent project management skills.
• Proficient in digital marketing, including SEO/SEM, PPC, ABM, lead scoring, and nurturing programs.
• Proficient CRM user (Salesforce and Hubspot).
• Solid understanding of sales funnels and account-based marketing strategies.
• Planning and executional skills.
• Ability to build reports in a clear and concise manner.
• Exceptional at productivity and communications software.
• Strong verbal, written, knowledge management, and project management skills.
• Self-motivated with a drive for continuous learning.
• Ability to collaborate cross-functionally.
• Strong ability to develop a clear point of view supported by data and analysis.

Role offers:

• Opportunity to work in a people-focused CRO with a supportive and collaborative environment.
• Work life balance.
• Team development.