Digital Marketing Senior Specialist

Job Description

Precision for Medicine is seeking a Digital Marketing Senior Specialist to enhance its global team. This role is pivotal in constructing robust, integrated marketing programs through content, email, and both paid and organic digital marketing strategies. The primary focus is to boost awareness, generate demand, and capture qualified leads.The ideal candidate will possess a strong foundation in various digital marketing areas, including lead generation, account-based marketing (ABM), search engine marketing (SEM), social media marketing (SMM), email marketing, search engine optimization (SEO), and website optimization. This role requires a blend of analytical skills and creative thinking to enhance the company's digital presence and maximize the return on investment (ROI) of digital marketing efforts.Responsibilities:

• Support the development of new content and campaigns and implement digital marketing tactics to help generate qualified leads for the business
• Partner closely Marketing & Sales to reach account targets, develop integrated campaigns, and deliver programs that drive high-quality MQLs and SQLS
• Support planning for multi-channel campaigns across paid search, social media, content marketing, and emails for optimal delivery using marketing automation tools (eg., HubSpot, RollWorks, other lead generation platforms)
• Work closely with the marketing team to build landing pages, ads, emails, and other digital assets to motivate prospects and customers to engage more deeply while adapting to remaining aligned with evolutions in approved messaging.
• Work alongside the marketing team to support the execution of a content atomization strategy into more accessible bite-sized formats to increase client engagement on social, paid media and Precision website.
• Collaborate with design and content team members for the development of different elements required by the campaigns including production of imagery or content to aid in the design and build of emails, landing pages, banners, and other creative materials.
• Oversee the library of templates for email marketing, landing pages, forms, and other assets, ensuring email best practices, mobile responsiveness and rendering across all clients and devices.
• Deliver marketing analytics to optimize campaign performance and demonstrate ROI across channels and forecast where to adjust continue to drive results and improve our growth strategy.
• Support the implementation of account-based marketing initiatives.
• Optimize CRM and tech stack health and work with IT to resolve any glitches and / or make upgrades (SalesForce, HubSpot and ABM tools)
• Implement robust reporting frameworks to surface actionable leads to the Inside Sales and Sales teams.

Requirements:

• Bachelor’s degree in a related field and a minimum of 5 years of digital marketing experience with at least 2 years in biotech/life sciences preferred
• Prior experience with Account Based Marketing (ABM)
• Previous experience in lead nurturing, marketing automation, and web analytics
• Strong knowledge of and experience with advertising platforms, such as LinkedIn, Google Ads, or AdRoll.
• Advanced knowledge of marketing tools (e.g., HubSpot, Google Analytics, SEMrush, RollWorks, Demandbase, LinkedIn Sales Navigator, Salesforce)

Precision for Medicine offers:

• A supportive and collaborative environment
• Work life balance
• Team development