Digital Marketing Senior Specialist

Job Description

Precision for Medicine is seeking a Digital Marketing Senior Specialist to enhance its global team. This role is pivotal in constructing robust, integrated marketing programs through content, email, and both paid and organic digital marketing strategies. The primary focus is to boost awareness, generate demand, and capture qualified leads.He/she will have a solid foundation in digital marketing, including lead generation, ABM, SEM, SMM, email marketing, SEO, and website optimization. This role requires a blend of analytical skills and creative thinking to enhance the company's digital presence and maximize ROI.Responsibilities:

• Support the development of new content and campaigns.
• Implement digital marketing tactics to generate qualified leads.
• Partner with Marketing & Sales to reach account targets and develop integrated campaigns.
• Support planning for multi-channel campaigns across paid search, social media, content marketing, and emails.
• Build landing pages, ads, and emails to engage prospects and customers.
• Support the execution of a content atomization strategy.
• Collaborate with design and content teams for campaign elements.
• Oversee the library of templates for email marketing and landing pages.
• Deliver marketing analytics to optimize campaign performance and demonstrate ROI.
• Support the implementation of account-based marketing initiatives.
• Optimize CRM and tech stack health.
• Implement robust reporting frameworks to surface actionable leads.

Requirements:

• Bachelor’s degree in a related field.
• Minimum of 5 years of digital marketing experience.
• At least 2 years in biotech/life sciences preferred.
• Prior experience with Account Based Marketing (ABM).
• Previous experience in lead nurturing, marketing automation, and web analytics.
• Strong knowledge of advertising platforms like LinkedIn and Google Ads.
• Advanced knowledge of marketing tools (e.g., HubSpot, Google Analytics, SEMrush, RollWorks, Demandbase, LinkedIn Sales Navigator, Salesforce).

The role offers:

• Opportunity to work in a precision medicine CRO.
• A supportive and collaborative environment.
• Work-life balance.
• Team development opportunities.