Digital Marketing Senior Specialist

Job Description

Precision for Medicine is seeking a Digital Marketing Senior Specialist to join their Global Team. This role is responsible for building strong, integrated marketing programs using content, email, and paid/organic digital marketing to drive awareness, demand generation, and capture qualified leads. The ideal candidate will have a solid foundation in various digital marketing disciplines, including lead generation, account-based marketing (ABM), search engine marketing (SEM), social media marketing (SMM), email marketing, search engine optimization (SEO), and website optimization.Role involves:

• Supporting the development of new content and campaigns.
• Implementing digital marketing tactics to generate qualified leads.
• Partnering with Marketing & Sales to reach account targets.
• Developing integrated campaigns and delivering programs that drive high-quality MQLs and SQLs.
• Planning for multi-channel campaigns across paid search, social media, content marketing, and emails.
• Building landing pages, ads, and emails.
• Supporting the execution of a content atomization strategy.
• Collaborating with design and content team members.
• Overseeing the library of templates for email marketing, landing pages, and forms.
• Delivering marketing analytics to optimize campaign performance and demonstrate ROI.
• Supporting the implementation of account-based marketing initiatives.
• Optimizing CRM and tech stack health.
• Implementing robust reporting frameworks.

Requirements:

• Bachelor’s degree in a related field.
• Minimum of 5 years of digital marketing experience.
• At least 2 years in biotech/life sciences preferred.
• Prior experience with Account Based Marketing (ABM).
• Previous experience in lead nurturing, marketing automation, and web analytics.
• Strong knowledge of and experience with advertising platforms.
• Advanced knowledge of marketing tools (e.g., HubSpot, Google Analytics, SEMrush, RollWorks, Demandbase, LinkedIn Sales Navigator, Salesforce).

Role offers:

• Opportunity to work with a precision medicine CRO.
• A supportive and collaborative environment.
• Promotion of work-life balance.
• Encouragement of team development.