Browse All Jobs

Senior CRM Marketing Executive

Senior CRM Marketing Executive to expand multi-channel communication strategy.
Careers at Tide
Remote
Hybrid
On-Site
Romania
Undisclosed salary
Job Description
Tide is seeking a detail-oriented and commercially focused Senior CRM Marketing Executive to help expand rapidly growing product areas. The ideal candidate will be comfortable building automation, analyzing results, and collaborating with stakeholders. This role involves expanding, driving, and optimizing a multi-channel communications strategy through personalization and automation.
Responsibilities:
  • Building and optimizing key cross-sell campaigns and customer journeys across marketing.
  • Developing and delivering a CRM test-and-learn pipeline across multiple channels.
  • Analyzing campaigns and reporting out to stakeholders on trends and recommendations.
  • Using data to define, build, and maintain segments.
  • Building and maintaining reporting dashboards to track CRM performance.
  • Collaborating with the Engagement Marketing team and other cross-business stakeholders.
  • Continuously looking for optimizations and new ideas to develop engagement marketing opportunities.
Requirements:
  • 2-3 years of expertise in end-to-end CRM/retention marketing management.
  • Experience developing and delivering CRM programs with proven results.
  • Hands-on experience with CRM platforms (e.g., Iterable, Hubspot, Braze) and understanding of HTML and CSS.
  • Experience handling campaign data from different sources using BI tools (e.g., Looker, Tableau).
  • Experience in segmentation and targeting.
  • A/B and MVT testing experience.
  • Solid communication and reporting skills.
  • Good Excel skills and experience with business reporting tools.
  • Ability to handle multiple projects and adapt to changing priorities.
  • Hands-on, delivery-oriented, and results-driven.
  • Curious nature, good organizational skills, and impeccable attention to detail.
What Tide Offers:
  • Opportunity to work in a multinational team of passionate professionals.
  • Autonomy to develop and implement test and learn plans.
  • A flexible workplace model supporting both in-person and remote work.
  • An inclusive environment where everyone’s voice is heard.
Apply Manually

Careers at Tide

All Jobs at Careers at Tide (158)