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Senior CRM Marketing Executive - German or French speaker

Senior CRM Marketing Executive to drive customer growth at Tide.
Careers at Tide
Remote
Hybrid
On-Site
Romania
Undisclosed salary
Job Description
Tide is seeking a Senior CRM Marketing Executive to join their CRM Acquisition team. This role involves building targeted communications across digital channels to attract, convert, and onboard new users. The ideal candidate will leverage data and automation to drive performance in rapidly growing markets. Tide is a business management platform designed to save small businesses time and money.
Responsibilities:
  • Plan and execute CRM campaigns across email, SMS, push notifications, and in-app messaging.
  • Work with analytics and data teams to identify high-conversion segments and personalize communication journeys.
  • Use marketing automation platforms to build and optimize customer journeys.
  • Continuously A/B test messaging, design, and CTAs to improve campaign effectiveness.
  • Report on CRM campaign performance and acquisition KPIs, providing insights for optimization.
  • Stay up to date on CRM and customer acquisition trends, tools, and best practices.
  • Analyze campaigns and report out to immediate stakeholders on trends and recommendations.
  • Use data to define, build, and maintain segments, including building and maintaining reporting dashboards.
  • Work closely with the Acquisition Marketing team and other cross-business stakeholders.
  • Continuously look for optimizations and new ideas to develop engagement marketing opportunities.
Requirements:
  • Fluency in either German or French is essential.
  • 2-3 years of expertise in end-to-end CRM marketing management.
  • Experience developing and delivering CRM programs with proven results.
  • Hands-on experience with CRM platforms (e.g., Iterable, Hubspot, Braze) and understanding of HTML and CSS.
  • Experience handling campaign data from different sources using BI tools (e.g., Looker, Tableau).
  • Experience in segmentation and targeting.
  • A/B and MVT testing experience.
  • Solid communication and reporting skills.
  • Good Excel skills and experience with business reporting tools.
  • Ability to handle multiple projects and adapt to changing priorities.
  • Hands-on, delivery-oriented, and results-driven.
  • Curious nature, good organizational skills, and impeccable attention to detail.
What Tide Offers:
  • Flexible workplace model supporting both in-person and remote work.
  • Opportunity to work in a multinational team.
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