Business Development Representative

Job Description

Later is seeking a Business Development Representative to generate new business opportunities by reaching out to potential customers and clients. This role involves working closely with the Go-To-Market team to qualify leads, nurture relationships with prospects, and contribute to pipeline generation.Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following the acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks.What this role involves:

• Identifying potential customers and generating interest in Later Influence through outreach via calls, emails, Linkedin messaging and event attendance
• Creating and managing a pipeline of leads and opportunities through outbound email campaigns, phone calls, LinkedIn messaging and event attendance
• Assessing the fit of potential clients and customers by conducting initial calls and scheduling discovery meetings with Sales Directors
• Building and maintaining relationships with prospects through ongoing communication and follow-up
• Working closely with the GTM team to ensure a smooth handoff of qualified leads and providing feedback on lead quality, sales process, and messaging effectiveness
• Keeping accurate and up-to-date records of all prospect interactions in the company's CRM system

Requirements:

• Experience as the first point of contact for prospective customers
• Experience nurturing and prospecting marketing qualified leads, while identifying sales qualified leads
• Experience leveraging different outreach channels such as email, calls, LinkedIn messaging (video messaging is a plus) to provoke a response
• Excellent communication, writing and organizational skills
• Excellent ability to empathize with and identify the needs of prospects
• Able to withstand or overcome frequent rejection
• Tech savvy and enjoy learning about cutting edge products
• Able to quickly build trust and rapport with strangers
• High energy and positive attitude
• Drive to be a "hunter" and stay persistent
• An analytical, data-driven, and creative approach to problem-solving
• Interested in start-up or entrepreneurship experience and a desire to wear many hats
• Able to learn quickly and adapt
• High degree of integrity, empathy and focus on “doing the right thing”

What Later offers:

• Opportunity to work with a leading social media and influencer marketing platform
• A collaborative and inclusive work environment
• Opportunity to contribute to pipeline generation and revenue growth